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As work-at-home moms (WAHMS), we need to maximize our marketing dollars and efforts. The easiest way to make every $1 you spend on marketing yield $3 for your business is to make ALL your marketing efforts work together.

1. Whenever your receive any press coverage, contact the media that covered you and order professional reprints (print and electronic) to include in sales kits and post on your website.
2. Put your website address on each and everything that you distribute such as letterhead, postcards, business cards, your email signature, etc.
3. Send the local media your email newsletter.
4. If you do any press releases, include that information in your newsletter. Some ideas: getting new business, launching a new service, etc.
5. Make sure your direct mail campaigns drive traffic to your website. Include a blurb about a milestone or success such as “Celebrating 5 years in business!”

Any other ideas from anyone?